Last week edp unveiled a new identity designed by sagmeister inc. Pin by outlier by outcast on iconography with images sagmeister. To help introduce it throughout portugal and beyond. If you are writing an article about us online, you are free to use images of our work if you use proper credits. Generative branding sagmeister edp with images sagmeister. The word story is sliced in half to create a bracketlike space to hold the name of the current theme expressed in a gigantic 3d logo on the centre wall of the store. Rebranding by stefan sagmeister, also author of casa da. Sagmeister has recently created and introduced a strikingly fresh brand identity for edp. Stefan sagmeister has 24 books on goodreads with 16117 ratings. Sagmeister created a 60second advert for standard chartered, a. See more ideas about sagmeister and walsh, stefan sagmeister and design. Sagmeister and walsh, brand identity, branding, graphic. His intriguing and provocative designs redefined the status of graphic designers. The new edp identity is built using four fundamental shapes.
A client that utilizes many, many brand applications and an attentive audience that will be able to see a wide variety of these. Sagmeister created a 60second advert for standard chartered, a conservative and socially conscious bank. Our book on the topic of beauty is published by phaidon. Stefan sagmeister s most popular book is how to be a graphic designer without losing your. Sagmeister worked with brand new school to transform these logos and illustrations into a commercial introducing the new edp identity while. Both edp and the new identity and are dynamic rather than a logo, edp.
Sagmeister and walshs branding and logo design for the jewish museum, featured in logolounge book 11. Stefan sagmeister is a renowned austrianborn us based contemporary graphic designer and typographer. Together, we create selfinitiated creative arts projects. You said it would be the redesign of a global identity. If you would like to feature us, please email us to request hires images from any of the pages on our website. There are situations where a static logo makes sense, specially when used as a quality mark, but there are many other instances where a more varied approach turns out to be superior.
I found very intriguing the new edp logomark that keeps changing its shape, especially while youre on the internet reading something on their. Geometric patterns, linear illustrations, and custom typography were the main features of the new branding. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Books by stefan sagmeister author of things i have. Stefan sagmeister is a designer who has been following his instinct and.
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